In my most recent article I outlined how to research
and discover why a particular wine seized your attention. The first stop is to carefully read the bottle’s front and back
labels, which yield government plus other generic information like producer’s name, varietal
grape, vintage year, appellation, company history, general winemaking practices
and food pairing recommendations.
The second location to search is the producer’s Internet web site, where
you surf through these links: purchase wine, winemaking details, trade
information, tasting room and/or winemaker contact. It is in these links where
vineyard and winemaking practices are detailed. With those two routines you
should be able to ferret out the what and why of the wine that grabbed your
attention. But further, in addition to
learning about the wine itself, you will likely become knowledgeable about
specific winemaking practices of which you previously were uninformed.
While sleuthing out those informative winemaking
details, you probably didn’t pay much attention to where the wine came from. But
you should. Where a wine comes from—its provenance—is
known as American Viticultural Areas
(AVAs) in the USA. This system of
geographically categorizing wines was inspired by the French Appellation system, and both systems
were created to guarantee the authenticity, reputation and quality of the wines
that originate in those regions. In
other words, they protect you against imitations, implied or explicit. You're getting the real stuff!
Also, underlying the
appellation and viticultural systems is the French-derived concept of Terroir (tare-wahr), which proclaims
the distinctiveness of a wine’s birthplace and the wines that originate there. It has been variously defined, but it includes
fundamental and unique site-specific factors like geology, topography and microclimate, to
name but a few. These
and other aspects are what account for the differences between one wine from
another, particularly the good from the great, and especially when they’re made from the same grapes.
There are currently in
excess of 240 AVAs nationwide, over 100 in California, and 16 nested, Sub-AVAs
in the world famous Napa Valley. All
boundaries are defined by the U.S. Treasury Department at the request of petitioners, who must submit specific climate, soil and topography information supported by US Geological Survey maps.
The proposed area must be well known locally and nationally, and when an
AVA is referenced on the label, at least 85% of the grapes must come from that
region.
So, what does the above viticultural
mumbo jumbo mean to an emerging wine enthusiast who merely wants a wine “that
tastes good?” Tasting good is one thing,
but WHY a wine tastes good is quite another. AVAs help solve that puzzle. Once
you’ve made the above two-step research commitment, then browsing the label for
AVA origins will identify which one produced the style you just enjoyed.
As a general rule, the more
specific the AVA label information the more likely you’ve discovered a quality
wine. For example, an acceptable but generic, statewide “California” AVA Pinot Noir will not typically have the structure or savory aroma and flavor of one from, say, the more specific and well-known “Russian River Valley” Sub-AVA. And if the latter,
in turn, points to a specific vineyard, then you’ve probably found something
special. (Terroir!)
In closing, I would like to
suggest an additional twist to the above AVA search. On your next visit to the local food market,
set aside a few minutes to do a “varietal scan” of your favorite wine. That is, take your time and browse, for example,
the labels of all the Zinfandels on the middle tier shelves. Does any County,
AVA or sub-AVA seem to get more of the shelf space? And,
lastly, are any specific vineyards identified on the
front label? Those reflect the producer’s pride, and their best source of high quality grapes. Good
hunting and Happy New Year!
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